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Whether your company is just starting out and needs to adopt and create a marketplace identity, or whether you’re an established concern (or are acquiring one), the value of a name or symbol associated exclusively with your business can be immense. For this reason, trademarks and service marks must first be carefully selected and screened to avoid infringing the rights of others, then protected through registration and monitoring to prevent infringement by others. Our lawyers perform a broad range of trademark-related services, from assisting with the selection, clearance, procurement, protection and enforcement of meaningful, yet distinctive and protectable, marks (including, if necessary, appearing before the USPTO and Trademark Trial and Appeal Board) to designing internal use policies for the proper use of one’s trademark. We also advise clients on the selection, registration and enforcement of Internet domain names. Through our network of international correspondents, we obtain protection for our clients throughout the world.
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